Monday, August 30, 2021
Making a cool and unique business card is important, however, you must keep the essence of the business card's function
itself, namely as a sign of identification and promotion.
In addition to a good design, the material of the business card also determines the impression that the business card creates.
Therefore, let's take a closer look at the discussion below.
Determine the contents in the business card
Prepare checkers Determining the content of the material in the business card is the first point that must be done.
Given its small size, the material entered must be concise but informative, with enough important information
in short, concise and clear sentences.
Some of the materials that are commonly included in making business cards are usually in the form of
company name, logo and slogan, products sold, name of card owner and title,
position, personal address and company address, contact number that can be contacted, email address, website address,
location maps and illustrations. The material is information that is generally contained in business cards,
but also no obligation to display all.
To keep the appearance clean and elegant, in making business cards
do not include words or pictures that have nothing to do with the business.
Business cards that have too many writings and pictures will seem messy and unfocused.
Make a business card design
Design becomes the second important element in making business cards after the content of the material is determined.
This design can consist of various graphic elements ranging from lines, fields, colors, textures and sizes.
The use of images in the form of photos and the type of font used are also included in this design element.
If you want to keep up with current design trends, a good design is usually quite simple,
not too many colors and pictures but informative.
To find a good business card design reference, there are now many circulating on the internet,
from there you can get various design inspirations that suit your needs.
Important things that must be considered in making a business card design include the following:
Business card form
The standard shape of existing business cards is rectangular, however
You can also explore with other forms such as product-like shapes,
forms of flora, fauna, or any form that suits your taste.
Although using unique shapes, try to keep the overall size
no more than the standard size of an existing business card.
Name card size
Although there is no standard size for making business cards, the standard sizes in Indonesia are 88 x 53 mm and 90 x 55 mm.
With reference to this size if you want to make a business card better equal or smaller.
If you insist on using a larger size, it is feared that business cards cannot fit into your wallet or card book, so people will be reluctant to collect them.
Font type and size
To make business cards, use the simplest type of font so that it is easy to read.
Simple and straightforward fonts will be easier to convey information when compared to fonts that have too many variations.
Try to use no more than three types of fonts so that the design can look more presentable and professional.
For the average font size used is 6-12 pt, this also still depends on the type of font used in making business cards.
Use of images
Images in making business cards are usually used for the center of attention.
This image can be in the form of product photos, illustration images, or logo images.
Placement can be as a full image or used as a background.
Many good business cards only use a company logo image, this is done to make it easier for consumers to recognize and remember your business.
Use of color
Good colors for making business cards are colors that match between colors,
not too contrasting and has a match with the logo used.
Use simple colors but make a special impression.
Layout
Business card design is closely related to layout, that is, arranging
all existing elements to look harmonious, have the right proportions, have rhythm, balance,
and able to emphasize the object that is highlighted.
Layout settings in making business cards can be made thoroughly, both front and back,
because not a few business cards are made two-sided.
Some designers take advantage of the back by being given a product image, or a company logo and also a mini map.
Utilization of all sides of this business card serves for the effectiveness of message delivery.
Creating a unique business card design is currently mandatory so that it can be distinguished from others, even better if it can stand out and steal attention.